Book Talk: Between the Lines and Laughs: Inside the Human World of Qualitative Research
Some books teach you a subject. Others invite you into a world. Between the Lines and Laughs by Geetika Singh and Ashwini Sirsikar does something rarer. It turns an entire professional discipline into a living, breathing narrative filled with humor, warmth, and deeply human moments. At first glance, qualitative research might sound like a niche topic best suited to academic textbooks. But this book refuses to be boxed into jargon or technical frameworks. Instead, it reimagines the evolution of qualitative research in India as a story told through people. Fictional characters who feel strikingly real guide the reader through this journey. Through Maya, Sonal, Ayesha, Priya, and Rhea, readers travel across three decades of change, witnessing how an industry has grown, adapted, and reinvented itself alongside a rapidly transforming society. Each character represents a different era, and with them comes a distinct mood and rhythm. The early days carry a sense of pioneering curiosity. Tradi...
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